About Stitzlein Studio
We worked with Steve Jobs to help define Apple’s photography and packaging standards, with Michelle Obama to launch her Let’s Move program for healthy schools, designed iconic identities for Netflix, Nike Flyknit, dwell magazine and Mac OS X, built a global design studio at Google, and created campaigns that made the Nike Free the world’s best selling shoe, period.

Stitzlein Studio
We use storytelling, craft and technology to create iconic design systems that make people feel something.
We work closely with emerging industry leaders to bring their culture and products to life through expressive identities and beautiful experiences. Our goal is to create a profound connection between you and your audience through thoughtful, memorable and inspiring design.
Stitzlein Studio is led by creative directors Joe and Leslie Stitzlein. We bring over 20 years of experience working on both the client and the agency side at companies such as Nike, Google, Pentagram, Landor, SYPartners and Chronicle Books. We started our studio to share what we’ve learned at these iconic companies with our clients.
Our work has been featured in Adweek, the AIGA annual, the Annual of the Type Director’s Club, Atlantic Cities, the Annual of the AIA, Behance, Under Consideration, fastcodesign.com and at Cannes, amongst others.
What we do
- _ Identity and digital design systems
- _ Custom type and font design
- _ Image and motion art direction
- _ Messaging and content strategy
- _ UI/X design for web and product


How we work
We work alongside our clients
We work closely with our clients as one team. When you work with us, our focus is on you. This stems from our experience working in-house; the closer we are to the heart and soul of you and your audience, the better our work is.
We build bespoke teams
We build client-specific teams from our network of world-class creatives, developers, writers and strategists. This allows us to move quickly while delivering work that is both high quality and highly specific to your needs.
We bring identities to life
Our passion is in both building identities and in bringing them to the world through product, web design and environments. We approach design systems like software—intended to evolve, improve and iterate over time as we test their effectiveness in the real world.


Our approach
We amplify your purpose
Before we design anything, our first task is to gain a deep understanding of your goals and of the needs of your audience. Understanding your culture and purpose helps us create work that is smart, appealing to your audience, and unique to you.
We are obsessive craftspeople
Every detail in our work is carefully considered to work across your marketing and your product. Like a Swiss watch, craft also creates longevity and positions your brand above your competition.
Our work makes people feel something
We often take technical achievements and translate them into powerful images, arresting copy and memorable digital experiences. When your audience understands your product benefits and is excited by the work we do, then we’ve succeeded.

