Design is a verb, not a noun.
We set out to create a brand and campaign that brought energy and excitement to the conference, but more importantly, we wanted the attendees to leave the event wanting to take action.
What if design wasn’t a noun, but a verb?
The modular “Design For… ” voice speaks to the greater impact of design on humanity and brings to life the variety of aspirations that every designer has, whether serious or fun. Or both.
When used as a noun, design is a thing to look at. An industry.
When used as a verb, design can show the broad impact we can have on society itself. It puts design to work and gives it power and momentum, inviting the audience to participate in the brand itself with their own versions of “Design for… ”.