Healthy Happens Here
We worked with Life Time to develop a contemporary and digital design system featuring a reﬁned wordmark, a moving brand pattern and compelling photography to align them with their peer brands; with a focus on luxury, technology and elegant simplicity.
The patterns move and change depending on the context in which they appear, and can be cropped in dynamic ways.
The identity system is responsive, elegantly reducing from the full wordmark on the facade of a gym entrance to a simple LT on social media. The palette of silvers gives the brand a feeling of sophistication, while standing out from their colorful competitors.
Photography: Marcus Swanson