Martin Group SF needed a brand system to match the quality of their interior design.
Herb Caen famously wrote that “When the city is all covered with fog, it’s like living inside a great gray pearl.” We wanted to capture this magic in our new system for the interior design powerhouse Martin Group SF.
We developed a new logotype that has been carefully crafted for reproduction at a variety of sizes, as well as a shorthand variant for use in smaller use cases like mobile.
Martin Group SF are experts in color, texture and materials. To reﬂect this in the brand itself, we worked closely with them to select premium papers and print techniques that serve as an ambassador. In an era of digital touchpoints, we’ve found that a striking business card makes a powerful impression.
What we did
- _ Identity
- _ Brand system
- _ Logotype design
- _ Motion graphics
- _ Stationery design