The beneﬁts of carbon-neutral cloud storage are hidden beneath the surface.
To capture the beneﬁts of a decentralized, agile storage system Seal asked us to create a beautiful icon that captures the power and ﬂuidity of their ground-breaking platform.
We started by studying how seals move. On land, they are comically slow and ponderous, often associated with circuses.
However, when swimming underwater, they move like lions; hunting and pivoting at incredible speeds to catch their prey. The ﬂuidity and grace of seals when they hunt is a beautiful metaphor for the hidden benefits of decentralized networks like crypto and blockchain.
Like blockchain itself, you have to go below the surface to see seals come to life.
What we did
- _ Brand identity
- _ Copywriting
- _ Social Media
- _ Web design