Insight

The benefits of carbon-neutral cloud storage are hidden beneath the surface.

To capture the benefits of a decentralized, agile storage system Seal asked us to create a beautiful icon that captures the power and fluidity of their ground-breaking platform.

We started by studying how seals move. On land, they are comically slow and ponderous, often associated with circuses.

However, when swimming underwater, they move like lions; hunting and pivoting at incredible speeds to catch their prey. The fluidity and grace of seals when they hunt is a beautiful metaphor for the hidden benefits of decentralized networks like crypto and blockchain.

Like blockchain itself, you have to go below the surface to see seals come to life.

Seal movement
Seal icon studies
Embossed seal
Shirt design
Seal bag and design
Seal site
Seal icons