Identities

Identities are the shorthand for your brand, summarizing the aspirations and purpose of your organization and its culture. Although a logo is not the only important element in your brand, it should serve as a foundation for a larger design system that spans marketing and product. Our approach is based on obsessive craft and intuitive storytelling—resulting in identities that remain compelling and iconic for years to come.

Many of our recent identities are code-based, which helps our clients deploy them across both marketing and product, and allows us to make them interactive when it serves the needs of their audience with meaningful feedback.

Click on the identities below to see them come to life.