Meta’s design leadership team came to us to build a team that would develop a global font for their new digital currency wallet, Novi. The challenge was that slower 3G networks in developing countries limit app size, requiring a very small font file. No existing global typeface has a complete currency set that could support all of the currencies around the world.
Working over the course of 18 months, we led a multinational team of type designers and font engineers to develop a custom sans serif for over 7 billion users.
Features: 1 typeface, 8 alphabets, 14 months, 800 weights, 1,700+ languages, 17,000 glyphs, 7.7 billion users.
