Insight

A cutting-edge brand for sustainable air cargo innovation.

NEX Aero is a German aircraft brand pioneering the use of hydrogen drones to deliver critical cargo to isolated communities. We partnered with the NEX team to craft a 360° brand experience, blending a space-age identity inspired by the hydrogen atom with fluid, living patterns and aircraft renderings that bring their sustainable technology to life.

The NEX brand system was inspired by a simple insight: Delivering medical supplies and other critical freight to hard-to-reach areas mirrors the fluidity of clean water emitted by hydrogen aircraft. As NEX transforms air mobility with sustainable solutions, our brand identity embraces fluidity with a futuristic brand that is dynamic, precise and optimistic.

Credits

Creative direction and overall strategy: Joe and Leslie Stitzlein
Design team: John Dias, Corey Stephens, Sayeed Islam and Joe Stitzlein
Web development: Max Sandelin

Hydrogen-powered NEX drone flying above the clouds, showcasing sustainable aviation technology.
NEX Before and After Logo
NEX Identity Toolkit
NEX Renderings
NEX Billboard
NEX Translucency Futuristic blue NEX branded jacket with high collar, black logo detailing on the sleeve and collar, set against a dark background.
NEX Website
NEX Letterhead NEX Cyan Brochure
NEX street posters
NEX iOS App NEX Outdoor Poster
NEX Social Media Posts
NEX Logo in Different Materials