Bringing speed to life
A house of running innovation
We had an entire soccer ﬁeld to create a house of running innovation. Working with our partners at Skylab, Hush and Big Giant, we created custom pavilions that housed amazing experiences that immersed runners in the speed of track and ﬁeld.
Treadmill race and Heatmap
Over the course of one week, we recruited 30k new Nike+ runners through a treadmill race that pitted runners against each other for a spot on a digital leaderboard. We served the running community with branded Nike+ Services, such as a Nike+ Heatmap, which displayed running data on a map of Eugene.
We created an iconic demonstration of the Nike+ experience with Olympic athletes in the Nike+ Speed Tunnel by highlighting our athlete’s performance with Nike+ data, in real-time.
From track to street
We leveraged Nike’s dominance on the track to showcase the DNA of our racing products appearing alongside our biggest mainstream running products.
- _ Cannes Bronze Lion
- _ AIA Regional Award
- _ Featured in FastCo and Atlantic Cities