A consistent visual and verbal system that breaks through the clutter of the retail aisle.
Working closely with Airbnb’s marketing and design teams, we developed a voice that clearly describes Airbnb’s product offerings while at the same time capturing an emotional benefit.
Retail is hand to hand combat, and the visual system we developed breaks through the clutter of the retail aisle. The system is based on a modular grid that scales across a myriad of retail formats in both print and digital form, guaranteeing the quality of the presentation in different retail formats around the world.
Creative Direction: Joe and Leslie Stitzlein
Graphic Design: Fredrik Averin, Cindy Ondrick, Joe and Leslie Stitzlein
Copywriting: Jane Gayduk
Film: Where the Buffalo Roam