Intuitive is the leading maker of advanced robotic surgical equipment, with design being a critical part of their business strategy. As a global organization, their marketing design system was incoherent, verbose and lacked the design finesse of their surgical robots
Intuitive asked our studio to create a global system for print collateral, posters, events, emails, film and trade shows. Working with design teams around the world, we built a universal grid and hundreds of templates that support thousands of languages.
The result is a beautifully designed system that is consistent across digital and print, crafted for the needs of billions of users.
