Tides are turned here: For any and every child who needs us.
An inspiring brand manifesto
To reflect the vibrancy of the families and communities of San Mateo County, we created a theme for Izzi that would be inspirational and true to our region. We developed a brand manifesto called “Rising Tide”. This story reflects both the shared success of our community as well as our proximity to the Pacific ocean.
An eclectic and delightful identity system
The leadership team at IHSD is a great mix of backgrounds from our community; from business to education and non-profits, and it was important to us that the identity reflected that eclecticism. We are really inspired by the diversity of people in our communities, and the identity reflects both the different voices in San Mateo County and also its innovation. We brought this to life with a delightful new name and visual identity that is always in motion and full of color.
Dynamic and always in motion
The foundation of the identity is a family of sea creatures that can be used interchangeably. They give Izzi a sense of life, spontaneity and the spirit of delightful curiosity unique to children.
Creative direction and brand strategy: Joe and Leslie Stitzlein
Brand writing and naming: Austin Howe
Art Direction: Alexandre Henriques and hymn
Graphic Design: Catherine Pouly, Alexandre Alvarez
Motion Design: Anthony Velen, John Le at Widgets and Stone