Love where you live, play and work.
We worked with FGA’s founders to create a comprehensive brand system and marketing communications strategy. Their homes are a balance of warmth and reﬁnement, and the system we created captures this balance.
Inspired by California
The system we designed for FGA is based on an iconic yellow that captures the warmth and optimism of their approach to client relationships. The color palette uniﬁes all communications for FGA, and can be dialed up and down, from bold ﬁelds to isolated details.
Highly crafted identity
We designed an obsessively crafted logotype that captures the timeless detailing and creativity of their homes. Elegant yet minimal, the letterforms of the logotype boil the brand down to its absolute essence.
We captured the soul and craft of FGA’s homes through expressive layouts, delightful home photography, and a voice that celebrates the iconic Bay Area communities where FGA homes live.
Photography and ﬁlm
We worked closely with Rhythm Visuals to film FGA’s Buffalo Valley home, setting a standard for video storytelling on their website. Stitzlein Studio also photographed Buffalo Valley to set a standard for celebrating the details in FGA’s work.