Insight

Newberg, Oregon is a hidden gem where wine, cuisine and scenery blend into a deeply engaging experience.

Oregon boasts an incredible culinary and wine culture set against stunning landscapes, yet it lacks the recognition of Napa or Sonoma. This digital-first campaign captures the essence of Newberg’s food, wine, and hospitality through motion, finely crafted typography, and immersive photography—positioning it as a welcoming and vibrant destination.

Stunning photography highlights Newberg’s vineyards, landscapes, and cuisine, while a hand-drawn Caslon logotype reflects the region’s movement and artistry. Engaging copy invites travelers into its warmth and flavor, with a 360˚ brand experience spanning a new landing page, advertising and collateral.

Credits

Creative direction and overall strategy: Austin Howe, Joe and Leslie Stitzlein
Copywriting: Austin Howe
Landing page design: Oliver Gareis, Leslie Stitzlein
Type design, graphic design: Joe Stitzlein
Web development: Max Sandelin
Photography: Cameron Munn

What we did
  • _ Landing page design
  • _ Type design
  • _ Motion graphics
  • _ Social media
Taste Newberg website design featuring elegant typography, rich imagery, and a focus on wine, dining, and exploration.
A tote bag and wine glass with ‘Taste Newberg’ branding, featuring elegant typography in soft pink and gray tones.
Three rolled sheets of wrapping paper with ‘Taste this:’ branding, featuring elegant typographic and geometric patterns.
Elegant ‘Taste this: Newberg, Oregon’ logo embossed in metallic foil on dark textured paper with soft lighting.
A vintage type specimen on the left and a modern digital typography design with vector outlines on the right.”
A collage of wine, vineyards, hot air balloons, beekeeping, food, and scenic views showcasing Newberg, Oregon’s charm.
Taste Newberg’s brand voice, blending elegance and warmth with messaging on wine, luxury, and sensory experiences.
Taste Newberg brand color palette over a vineyard background, featuring earthy greens, deep browns, and soft neutrals.