In 2023, the U.S. diagnostic testing market was valued at $84.85 billion and is projected to grow to approximately $158.77 billion by 2033. Amidst this growth, a generational shift in laboratories presents a unique opportunity for a design-driven brand to distinguish itself through an engaging narrative and compelling website.
Enter Lusis. Working alongside the Lusis team, Stitzlein Studio developed a comprehensive and vibrant brand identity for Lusis, encompassing everything from naming and visual identity to site design, hardware branding, and a complete motion package.
Winner in the 2024 GDUSA Health+Wellness Design Awards.
Creative direction and overall strategy: Joe and Leslie Stitzlein
Design team: Sergio Fonseca, Oliver Gareis, João Renato Nicoli, Steven Bracki
, Alan Cheetham and Joe Stitzlein
Naming and copywriting: Austin Howe
